This leaves another possibility to explain chocolate addiction. Rather than its being a chemical effect, it may be that the sensory experience of eating chocolate is itself addictive. Chocolate is like no other food. When chocolate melts in the mouth it suddenly releases a wild and complex, sweet and bitter cocktail of flavors within a warm rich liquid. It is not just a flavor but an entire oral experience. It is soothing and comforting, but it’s also exciting and—not to put too fine a point on it—seems to satisfy more than a physical hunger.
