The Mamba Mentality: How I Play

by Kobe Bryant

It takes a lot of work to be successful, and people will celebrate that success, will celebrate that flash and hype. Behind that hype, though, is dedication, focus, and seriousness—all of which outsiders will never see. If you stop being dedicated to the craft, the commercials and contracts will all fade away.

The mindset isn’t about seeking a result—it’s more about the process of getting to that result. It’s about the journey and the approach. It’s a way of life. I do think that it’s important, in all endeavors, to have that mentality.