actors form coalitions to cooperate with each other and compete with their opponents (ACF); they exploit cultural stereotypes and cognitive biases to tell stories with heroes and a policy moral (NPF); the policy system dampens the effect of most stories and amplifies some (PET); the small number of amplified issues prompt policy change during a window of opportunity (MSF); and subsequent policies create feedback, or the rules that constrain and facilitate future coalition activity (PFT).