Micro Hypotheses 1 and 3: Narrative breach and congruence and incongruence. Several NPF studies (e.g., Ertas 2015; Shanahan et al. 2014) have leveraged hypotheses 1 and 3 to assess narrative persuasiveness as two countervailing conditions: when the narrative runs counter to (breach or incongruence) or supports (congruence) a person’s expectations, preferences, or beliefs.
