NPF studies commonly derive policy narrative data from “public consumption documents”—the policy narratives disseminated by policy actors through newsletters, speeches, editorials, and sometimes media accounts (McBeth, Shanahan, and Jones 2005). The proliferation of digital media and the relative ease with which these data can be collected have resulted in several mesolevel NPF studies that expressly explore whether policy narratives exist in these digital venues (e.g., YouTube, Twitter, blogs).
