Hugo Macdonald, the former design editor of Monocle magazine, made the case for friction: The thought of friction may make us bristle, but it’s not synonymous with difficulty. The standard linguistic definition recognizes this: Friction is derived from the Latin word fricare, meaning “to rub,” and . . . generally means a force that opposes relative motion between two objects. Rubbing in opposition to something instinctively sounds like an undesirable experience—a disagreement, a struggle, a fight—and so over time, we’ve come to connote friction with negativity. But on the whole, rubbing things
...more