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In your work, try to find the things you love that nobody else cares about. Your gut fascinations are lead indicators of what may prove important over time. So many things in work and life can be scaled. But when you come across something that cannot, like art, relationships, or details, pay special attention. By preserving the art in your business, you give it a soul that people will connect with.
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
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