Aspiring to accommodate many needs and use cases will make it hard for anyone to identify your specialty and feel compelled to engage with it. I call it the “NYC Deli Problem.” If you have signs outside for a salad bar, pizza, Chinese food, and sushi, you’re liable to not be taken seriously for any one of those cuisines despite how good your food may actually be. By attempting to engage with too broad a customer base, you fail to engage with any one customer base deeply.
