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Leron Lehman
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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture, by Scott Belsky

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A very simple and common mistake I see among passionate founders and designers is to present a new idea in the best possible light to the point of promoting rather than explaining.
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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
by Scott Belsky
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