I like to equate serving a network to being in the hospitality business. When customers are in your restaurant or hotel, any iota of discomfort or unnecessary friction can cause them to turn around and walk out—nothing’s stopping them, and they have plenty of choices. You can’t tell your network what to do, and you can’t prioritize your objectives and process over their experience. A community, especially a virtual one, resides where they are respected and their needs are served. You must listen and aim to serve your network’s participants knowing that the loyalty and trust you earn will keep
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