As you craft your team’s culture, lower the bar for how you define a “win.” Celebrate anything you can, from gaining a new customer to solving a particularly vexing problem. The problem with traditional rewards like money, which can be counted and accumulated, is that they require the least imagination. Make the most of the period in your journey when you must create your own rewards out of necessity. By doing so, you are engaging your team more dynamically than a raise or bonus ever will. Milestones that are directly correlated with progress are more effective motivators than anything else.
