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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture, by Scott Belsky

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Stand-ins are seductive because they are easy to measure, and they are dangerous because we get obsessed with them instead of being obsessed with what they represent.
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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
by Scott Belsky
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