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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture, by Scott Belsky

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Having to explain your product is the least effective way to engage new users.
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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
by Scott Belsky
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