Matthew Ackerman

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Thus, physiologically, we’re hardwired to have a strong preference for actions, decisions, and projects likely to yield quick wins, because delayed gratification causes anxiety and discomfort.
Matthew Ackerman
Quick uncalibrated bet that feels like a win and relieves the uncertainty vs bullets that incomplete but slowly point you in the right direction
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
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