Matthew Ackerman

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To objectively observe the performance of your new creation or product, put yourself in others’ shoes. You can piece together something resembling the truth only from many different perspectives. How would a skeptical investor look at your numbers? How would an impatient new customer attempt to navigate your product? What are competitors saying about your product? Actively seek out the negative trends as well as the positive, as your longevity over time will be determined by your awareness of weaknesses as much as your strengths.
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
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