When it comes to the adoption of new products and ways of working, novelty often precedes utility. As you’re building new products and experiences for customers, consider how they will be novel before they prove useful. Don’t bury a certain feature or functionality merely because it isn’t essential for the intended use of your product. Your most important feature may be whatever gets people through the door. Sometimes the initial reason to use a product, and get through the first mile, is to have fun.
