Ray Carroll

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The honeymoon phase at the start of a venture is known not only for its boundless energy but also its remarkable clarity. In the beginning of your journey, simple solutions come easily. But as the middle becomes volatile and more problematic, we have the tendency to add complexity. We solve problems by adding more options, more features, and more nuances to our creations.
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
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