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Ray Carroll
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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture, by Scott Belsky

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A failed first mile cripples a new product right out of the gate. You may get loads of downloads, presales, or sign-ups, but very few customers will get past the onboarding process to start actually using your product.
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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
by Scott Belsky
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