As soon as you open the product for the first time, you should know why you’re there (to design that cool app you have an idea for), what you can accomplish (the vast array of experiences you can design for, as represented by examples and a list of ways to get started), and what to do next (it should always be clear what your next step is—and the sequence of steps you must take to be successful). Once new users know these three things, they have reached a place in your product experience where they are willing to invest time and energy to build a relationship with your product.
