how do you manage such a setback when it happens? As Anne recalls, the team was so bought into the mission that they were largely undeterred. “The more passionate you are about the cause, the less hard it is,” she explains. “When you have so much conviction that you’re doing the right thing, you see such a challenge as part of the process rather than a road block. We were used to people not understanding us or not liking us, so our attitude was always ‘We need to prove it to them’ versus ‘What are we doing wrong?’ With enough conviction, you can cut through ambiguity.”
