On the most basic level we created our own terminology for things that should have been kept simple. For example, we used the term “realms” instead of the more literal “creative fields” for the creative field users would use to classify their work. Our creative terminology made these features distinct from other online communities, but it also made them less familiar. We learned the hard way that new products are hard enough to figure out as it is without needing to decipher new terminology.
