The trick is to separate the hardship from what you’re learning. If you’re learning that your assumptions were wrong—that customers don’t want your product or that you’re building the wrong thing—then you should ask yourself: Knowing all that I know now, would I pursue the project all over again? Would I invest the money and energy all over again to get as far as I’ve come in solving this problem? If the answer is yes, don’t quit. Keep at it. Feeling impatient with progress and deflated by process is fine, so long as you still have conviction. But if your answer is “Hell, no! If I could go
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