as a team grows, misalignment happens. People’s engagement slips to varying degrees. Objectives are clear to some and less to others—and can change regularly. Deadlines need to be mandated rather than suggested. Communication is inconsistent by the sheer fact that everyone isn’t sitting together. As goals and priorities become crooked, performance suffers. What’s the solution to the misalignment that comes with growth? Process—the very thing you didn’t need in the early days.
