The only time you should force new behaviors or terminology is when they enable a unique and important value in your product. For example, Snapchat was the first social network that would open on the camera view when you clicked on the app instead of other competitive products like Instagram and Facebook that open on a feed of others’ content. This behavior struck new users as foreign, but it retrained users for an entirely different kind of social experience. Snapchat aspired to be more of a camera than an app, and launching the product in camera mode sent a strong and differentiating message
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