Willing > Forgiving > Viral > Valuable > Profitable As you roll out a new product, you should target different types of customers at different stages. At first you want customers who are more akin to testers, willing to try, and likely suffer through, the barely viable version of your product. Then you want customers who may not be testers, but are forgiving of the inevitable bugs and gaps in a new product. Once your creation is ready for prime time, your most valuable customers will be those who are viral—customers most likely to share their experience with everyone they know. As your
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