What’s the solution to the misalignment that comes with growth? Process—the very thing you didn’t need in the early days. Training programs, daily staff meetings, organizational structure diagrams, approval processes: These are the mechanisms we throw at misalignment to ensure that a group of people think and act in tandem. Process is how we force alignment when it doesn’t happen naturally. You schedule meetings, you embed systems for tracking and accountability, and you install more managers.
