The counterwill-driven resistance to any sense of coercion will sabotage even the most well-meant endeavour by one human being to change another. There are many other factors, too, including the powerful underlying emotional currents and brain physiology from which addiction springs in the first place. The person attached to his addiction will respond to an attempt to separate him from his habit as a lover would to someone who disparages his beloved: with hostility. Any attempts to shame him will also trigger rage.