However, an even deeper paradox lies in the notion that, ultimately, the virtue of self-discipline itself might become a greater source of “pleasure” than food or other external objects of our desire. More accurately, exercising moderation may become a source of personal satisfaction and inner fulfillment that outweighs the ordinary pleasures it seeks to overcome. It’s important to remember, though, that we’re talking about self-discipline that’s exercised wisely, not any sort of self-denial that might actually be foolish or unhealthy. For Stoics the intrinsic value of wisdom, as an end in
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