As Socrates had long ago observed, although Sophists often sounded like they were doing philosophy, their underlying goal was to win praise by displaying verbal eloquence rather than attaining virtue for its own sake. Put simply, while they spoke a lot about wisdom and virtue, they didn’t necessarily live in accord with those values. They were usually more concerned with competing against one another to win public applause for their knowledge and eloquence. The appearance of wisdom therefore became more important to many Romans than wisdom itself.
