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I do however, have major problems with these most modern of diet phenomena. First and foremost is the use of the word ‘clean’ or ‘real’. Because if some foods are labelled clean or real, then the rest must, by definition, be ‘dirty’ or ‘false’ to some degree. Hence, through guilt by association with our diet, some of us could be considered ‘clean’ and others ‘dirty’. I could be ‘real’ and you could be ‘false’. This kind of ‘food-shaming’ is enormously unhealthy.
It is a choice. It is a choice that we are privileged enough to have the opportunity to make. Do we, the privileged, eat too much meat? Undoubtedly so.
The one thing you get a lot of in fruit juices is sugar. There is nearly as much sugar in a glass of orange juice (8 grams/100 mls or 8 per cent) and apple juice (10 per cent) as there is in Coca-Cola (10.6 per cent). However, surely the fact that the sugar in juice is ‘natural’, coming as it has from fruit, means it is better for you then the refined stuff added to soda? Absolutely not true. The vast majority of sugar in juice and in soda is sucrose, which is a disaccharide formed of one molecule of glucose and one molecule of fructose.
Before you scoff, consider this; if you type in three of the most popular food-related hashtags, #food, #foodie or #foodporn into the Instagram search bar, you’ll end up with more than half a billion hits. That is billion with a ‘b’. Food is HUGE on social media, and because of its focus on pretty pictures, it is one of the biggest things on Instagram. What is interesting is that the only other subject that competes with #food on Instagram is #fitness or #fitspo where you get pretty pictures of very pretty people, wearing not very much, sporting abs and quads and delts and gluts, and doing fit
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