look at the book afterward out of curiosity. The author employs an interesting strategy to help smokers eliminate their cravings. He systematically reframes each cue associated with smoking and gives it a new meaning. He says things like: You think you are quitting something, but you’re not quitting anything because cigarettes do nothing for you. You think smoking is something you need to do to be social, but it’s not. You can be social without smoking at all. You think smoking is about relieving stress, but it’s not. Smoking does not relieve your nerves, it destroys them. Over and over, he
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