What was truly fascinating was that half of the people in the room had managed to quit smoking. Mike had been smoke-free for a few years at that point, and he swore up and down that he broke the habit because of a book called Allen Carr’s Easy Way to Stop Smoking. “It frees you from the mental burden of smoking,” he said. “It tells you: ‘Stop lying to yourself. You know you don’t actually want to smoke. You know you don’t really enjoy this.’ It helps you feel like you’re not the victim anymore.
