What are we passionate about? What are we constantly talking about, praying about, involved in and concerned about? In the words of Jim Collins, “Nothing great can happen without beginning first with passion.” What do we have the potential to do better than anyone else? Collins says that this is an awareness of self, not aspirations or hopes. It is the humble and clear perspective about the particular value we as a church, organization or ministry have to offer our community or the larger world. It is a statement of uniqueness, not arrogance; a statement of the distinctive contribution we are
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