Title case is the convention of capitalizing, in titles of works (books, book chapters, plays, movies—you get the idea) and, often though not always, in newspaper and magazine headlines, the first letter of all the important words. Which are the important words of a title? the first word and the last word all nouns, pronouns, verbs, adjectives, and adverbs Which are the words that don’t make the capital cut? articles (“a,” “an,” “the”) conjunctions (“and,” “but,” “if,” “or,” etc.)