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November 30 - December 5, 2019
you decline to write “firstly,” “secondly,” and “thirdly” in favor of “first,” “second,” and “third,” not only are you saving letters but you can tell all your friends about this amazing thing called a flat adverb—an adverb that matches in form its sibling adjective, notably doesn’t end in -ly, and is 100 percent correct, which is why we’re allowed to say “Sleep tight,” “Drive safe,” and “Take it easy.” Though not in that order.
NORMAL HUMAN BEING: You can only watch a movie ironically so many times before you’re watching it earnestly. COPY EDITOR: You can watch a movie ironically only so many times before you’re watching it earnestly. Does the latter perhaps sound a bit stilted? Perhaps it does, but to be perfectly honest, there’s a certain tautness in slightly stilted prose that I find almost viscerally thrilling.