Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses

by Robert Skrob

My clients who automate and split test their new member upsell path together with their Retention Point key performance indictors perform the best. Having this automated allows you to split test what works so you can maximize promise fulfillment, member engagement and lifetime value improvements.