This incoherence of self goes straight to the heart of what makes foodie culture such a vibrant manifestation of consumerist bewilderment. Lured into a world of luxe commodities by their taste buds, their nostalgia, and a growing sense of their own insignificance, high-end consumers do much more than simply misjudge a basic exchange of lucre for product. They come to identify intimately with the embrace or rejection of said product (I like the fattier broths of Santouka Ramen). They do so as if the world turns on their appraisals, awaits their Yelp verdicts like an anxious crowd in Rome
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