Tiago

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Creating a zone of calm, in a chronically overexcited world, proved disarming. Whenever disputes arose with a studio, and I had to deal with an exec sputtering with outrage, I’d go even calmer and say, “I’m confused about something.” Or, slightly more aggressively: “Could you educate me?” They’re expecting you to ream them, and you’ve put them at ease by being neutral and mildly curious. Also, you’ve gotten them talking, and you’re learning. It preserves your options.
Who Is Michael Ovitz?
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