wanted the “Don’t cross those guys!” message to be as obvious as a flashing sign at the border. Yet our MO was to be attentive, polite, and well informed. I wanted worldliness to be one of a CAA agent’s defining qualities—Be able to talk knowledgeably about what your clients love. This will encompass pretty much everything. I insisted that our agents have a reading list: one national newspaper, one international newsmagazine, and
