Next came Fox. I considered Rupert Murdoch the top executive in modern media—cagey, prescient, with an unmatched appetite for risk. Rupert floated the idea of an 11:00 p.m. start to get the jump on Leno, and he could make it happen. But while Fox had the younger viewers we wanted, it was just emerging as the fourth network. To really compete with Jay, Dave needed a network that could clear more than two hundred stations.
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