As the author and speaker Simon Sinek said recently in his spot as guest editor for Virgin’s workplace blog, “So here’s a way you can fulfill your potential in the workplace: negative feedback . . . Negative feedback is where it’s at . . . After every project or anything that I do, I always ask somebody, ‘What sucks? What can I do better? Where is there room for improvement?’ I’m now to the point where I crave it. That’s what you want. You want to get to the point where you crave negative feedback.”