has become our handle on the next.1 As a team leader you are going to be told, repeatedly, that you must take stock of all this because you are responsible for embodying your company’s culture, and for building a team that adheres to these cultural norms. You will be asked to select only applicants who fit the culture, to identify high-potentials by whether or not they embody the company culture, to run your meetings in a way that fits the culture, and, at company off-sites, to don the T-shirts and sing the songs.
