The ego tends to equate ‘having’ with ‘being,’ which is why the ego likes to identify with objects. The ego lives through comparison. Your ego likes to compare itself with other egos. The ego is never satisfied. Your ego always wants more. More fame, more stuff, more recognition, and so on. The ego’s sense of self-worth often depends on the worth you have in the eyes of others. Your ego needs the approval of other people to feel valued.