An e-mail account is one of the most sacred, personal things people possess. But what if you could have a direct line to customers through that very channel? What if customers willingly gave you permission to contact them in such a personal way? That’s e-mail marketing. E-mail is the most valuable and effective way you can spread the word about your business, especially if your company revenue is under $5 million and you don’t have a large marketing budget. As of this writing I have hundreds of thousands of Twitter followers and nearly as many Facebook fans, but all my social media platforms
...more
