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Bruce Ritter
Bruce’s Kindle Notes & Highlights
Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller

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At StoryBrand we recommend two kinds of calls to action: direct calls to action and transitional calls to action. They work like two phases of a relationship.
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller
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