1. Memorize your one-liner and repeat it over and over. There’s a good chance you’ve become so used to rambling about your business that reciting your one-liner won’t come naturally. Memorize it as though you’re an actor in a movie and it’s your most important line. Read and repeat it until you can recite it as fast as your own name. This will take some time, but it might be the best few hours you spend working on your new messaging campaign.
