When we start our elevator pitch or keynote address, or when somebody visits our website, they’re burning calories to process the information we’re sharing. And if we don’t say something (and say something quickly) they can use to survive or thrive, they will tune us out. These two realities—the reality that people are looking for brands that can help them survive and thrive, and the reality that communication must be simple—explain why the SB7 Framework has helped so many businesses increase their revenue. The key is to make your company’s message about something that helps the customer
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