As it turns out, one of the biggest contributors to the rise of disengagement has been the information explosion. As I mentioned earlier, people are bombarded with more than three thousand marketing messages every twenty-four hours. And that’s just marketing messages. The number of non-marketing messages—through articles, Internet posts, and slanted news stories—is even higher. Compare that to, say, the 1970s. We’ve gone from three TV networks and one local newspaper to more than two hundred channels, millions of news blogs, podcasts, Internet radio, Twitter, Instagram, Facebook, Snapchat, and
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