If people come to our website and see pictures of our building, we’re likely wasting some of their mental bandwidth on meaningless messages, unless, of course, you’re a bed-and-breakfast. But even then, images of the building aren’t what I’d lead with. I’d save that for the second date. We believe images of smiling, happy people who have had a pleasurable experience (closed an open story loop) by engaging your brand should be featured on your website.
