Let’s say we ask a customer to buy but they don’t. Who knows why, but they don’t. There’s no reason to end the relationship just because they aren’t ready. I believe in honoring people who aren’t ready, and I’m a fan of no-pressure sales. Still, I want to deepen the relationship so that whenever they need what I sell, they will remember me. The way I deepen that relationship is through transitional calls to action.
